"Every journey toward an intentional life begins with a single step."
Browse the Shop →Most people are living by default. Not because they're lazy or lost — but because nobody ever handed them a process for doing it differently. Here's the process. Built on HeartMath science, and the kind of honest inner work that actually sticks.
"I know there's more in me. I just can't seem to access it."
"Good job, good life — everything looks right from the outside. But there's that something's missing feeling I can't shake."
"I've done the reading, the courses, the therapy. Smart ideas, well-written. None of it stuck."
"I'm in transition. I know what I'm leaving. I have no idea what I'm moving toward."
"Successful by every external measure. But quietly, persistently, asking: is this it?"
"The life I'm living doesn't feel like mine. I'm not sure it ever did."
Living with Intention was built for this moment. Begin with the free masterclass →
Here's the thing. 96% of daily behaviour is subconscious. You can't think your way out of a pattern that lives below the level of thought. The Self Blueprint goes to the level where the pattern actually lives — eight stages, each one creating the conditions the next requires.
HeartMath Institute has spent over 40 years researching the relationship between the heart, the brain, and human performance. Living with Intention is built on that research — not as metaphor, but as a measurable, teachable skill.
96% of daily behaviour is driven by the subconscious. Trying to change your life at the conscious level while the same old program runs underneath — that's why smart, motivated people keep ending up back where they started.
Heart-Mind Coherence
I spent years going through the motions. Good job, good life — everything looked right from the outside. But I had that something's missing feeling I couldn't shake, no matter what I achieved.
The shift didn't come from another book or a better morning routine. It came from understanding what was actually running the show underneath — and then, systematically, changing it. That process became the Living with Intention framework.
"I built this framework because I needed it. Everything I now teach, I used first on myself."
"Participation in the Who Am I Course was a great personal growth experience for me. As the program progressed, I became more aware of the many different facets that make up the person I am today, but most importantly, I learned how my deep personal beliefs and self-concept were impacting my current 'story' –in both my personal life and my career. By participating in the Who Am I Course, I discovered some valuable new insights about myself and was further encouraged to reflect and redesign, 'my old story', to a story that was potentially far more open to experiencing wonderful possibilities and opportunities, than previously. Using a self-paced and structured approach, Andy, the Who Am I Course facilitator, shares his knowledge and experience in a warm hearted, intelligent and engaging manner I found the Course to be very beneficial and personally insightful and would recommend it to others. "
— Karen
"How many times have I heard the cliches, "Life is a journey" "We are the hero of our own stories" "Create your new chapter, Create your life" And yet here is a course that delivers on point. Who Am I is brilliantly crafted. Super simple to follow with profound results. The depth of awareness and growth I gained is continuing, long after the last unit. The format and information is a joy to follow and it is a course I can easily redo alongside of my teenage girls. And something I highly recommend for teens. Very empowering. Love it. Thank You Andy."
— Sonia
90 minutes live with Andy. The framework introduced. A live HeartMath coherence demonstration. The room where it all starts.
Reserve a place → Most popular · Journey OneStages 1, 2 and 3 of The Self Blueprint. Foundation, Awareness, and Clarity — the beginning of the real work.
Begin today → Complete · Journey OneAll eight stages. The complete inner arc — from seeing the self clearly to embedding a new way of living. Self-paced, lifetime access.
Enrol now → Live with Andy12 weeks live with Andy. Small group. Maximum 12. The complete framework — live, in a room, with Andy there the whole way.
Apply now → Coming Soon · Journey TwoEight stages of conscious life design — taking the redesigned self through to vision, values and a daily life lived entirely on your own terms.
Join the waitlist →Not sure where to start? Take the free quiz to find your level →
The Living with Intention Stage Assessment takes four minutes. It shows you precisely which stage of The Self Blueprint you're at — and what your highest-leverage next step is. Free, instant, and genuinely useful.
Precisely where you are in The Self Blueprint — not approximately, specifically.
The single action that moves the needle most from where you actually are.
Which offering in the ecosystem fits your current stage and readiness.
The gap between how people describe the life they want and the daily choices they actually make is one of the most consistent patterns in human behaviour.
HeartMathFour decades of research point to the same conclusion: coherence is not a metaphor. It is a measurable physiological state.
The FrameworkThe Values Audit in Stage 2 is confronting. Most people discover their stated and lived values align less than 50% of the time. That gap, once visible, becomes agency.
Words born from lived experience, honest reflection, and the profound work of helping people step out of autopilot and into a life they actually chose. Every quote here is Andy's own.
"It's at the edge of who you are, that you learn what you can truly be."
More Inspirations →"Identity is not fixed. It is chosen — and it can be chosen again."
— Andy Fox"The pattern only has power when you can't see it. Awareness is the beginning of everything."
— Andy Fox"Vision without values is just fantasy. Values without vision is just restlessness. The framework joins them."
— Andy FoxWords that land differently
when you're ready to hear them.
Let's jump right in. Begin with the free masterclass — experience the framework, feel the coherence practice, and decide from there.