Andy's Story The Framework Learn Programmes Resilience Journal Begin Free →

Your Cart

0 items

"Every journey toward an intentional life begins with a single step."

Browse the Shop →
added to cart
The Methodology

Two journeys.
One complete arc.
From Asleep to Intentional.

Not a curriculum. A developmental sequence — each stage creating the precise conditions the next one requires.

The complete architecture

The inner work comes first.
Always.

Every person who comes to Living with Intention arrives carrying a Concept of Self they didn't consciously choose. A story built from inherited beliefs, unconscious patterns, and meaning made from experience — without any awareness that it was happening. That story has been running their life.

The Self Blueprint addresses this directly. Before you can design a life worth living, you need to understand the self that will be living it. This is the inner work. The deconstruction. The foundation. Everything else is built on top of it.

The Life Blueprint is what becomes possible once that foundation is solid. Conscious vision. Designed values. A life not defaulted into — but chosen. That is Journey Two. And it is coming.

I
Journey One — Available Now

The Self
Blueprint

Understand, deconstruct and consciously redesign the self that has been running your life.

Eight stages of inner work. Built on Andy's original Who Am I methodology — grounded in 40+ years of HeartMath research and a suite of embodied practices you carry for life.

●  Available Now — From $297
II
Journey Two — Coming Soon

The Life
Blueprint

Design and build the life that your redesigned self was born to live.

Eight stages of conscious life design. Taking the foundation built in Journey One and translating it into vision, values, strategy and a daily life lived entirely on your own terms.

Values as FoundationVision & Life DesignIdentity in the WorldStrategy & DecisionsMomentum & ActionRelationships & EnvironmentIntegration & Mastery
○  Join the waitlist below
I
Journey One — The Self Blueprint

Eight stages of inner work.
In full.

Each stage is a distinct piece of developmental work. Each creates the specific conditions the next requires. The sequence is not arbitrary — it is the architecture of how human beings actually change.

1
Foundation

Foundation

The first honest look at the identity running on autopilot.

Most people have never consciously observed themselves. They’ve reacted, responded, performed — but never truly stopped to look at the operating system beneath it all. Stage 1 is that first look.

Through the I Am Statements and I Am Evaluations process, you surface the exact language your subconscious has been using to define you. These are not just words. They are the architecture of your Concept of Self — the lens through which you have been experiencing everything.

This is the cornerstone of the entire programme. Without it, every stage that follows has nothing to build on.

Exercise 1Your I Am Statements — the raw, unfiltered self-concept surfaced
Exercise 2Your I Am Evaluations — the deeper judgements and fused beliefs beneath the statements
Exercise 3I Am Reflections — sitting with what emerged, from the observer position
I Am StatementsSelf-Concept MappingReflective Journalling

Included in: The First Step ($297) · The Self Blueprint ($1,197) · Live Cohort ($4,500)

2
Awareness

Awareness

How your I Ams became a belief system. How that belief system became your life.

Your I Am Statements didn’t exist in isolation. They connected. They formed narratives. Those narratives became your Story — the account you carry of who you are, what happened to you, and what is possible for you.

Stage 2 makes this process visible. You write your story, fact-check it by separating what actually happened from the meaning you layered on top, and then rewrite it using the exact same facts. The lights come on.

When you see that the same facts can tell two completely different stories, something shifts that cannot be undone. The story was never the truth. It was always an interpretation.

Exercise 4Writing Your Story — the suffering story, using your I Ams, as an observer
Exercise 5Fact Checking Your Story — separating facts from interpretation
Exercise 6Writing Your New Story — same facts, completely different narrative
Exercise 7Story Reflection — what the two stories reveal about the beliefs beneath them
Exercise 8Belief System Reflection — mapping the relational frameworks your mind has been running
Story WritingFact vs MeaningBelief Archaeology

Included in: The First Step ($297) · The Self Blueprint ($1,197) · Live Cohort ($4,500)

3
Clarity

Clarity

The Thought to Identity chain. The second big wow moment.

Stage 3 is where the intellectual framework catches up with the experiential work. The model: Thoughts → Feelings → Experiences → Habits → Traits → Personality → Identity. You’ve been living this chain. Now you can see it.

The connection between your thoughts, feelings, habits and identity becomes undeniable. You understand fused beliefs — where the same trigger always produces the same automatic response — and the mental flexibility that makes genuine conscious choice possible.

And here is the liberating part: the exact same process works in reverse. New thoughts, consistently held, build a new identity. This is the neuroscience behind everything that follows.

Exercise 9Forming Habits — tracing how beliefs became thoughts, feelings, habits and identity
Exercise 10Belief Listing — validate, update or release each belief with the ACT workability lens
Exercise 11Fused Belief Systems — same trigger, same response — mapping the automatic patterns
Thought → Identity ChainFused vs Differentiated BeliefsMental Flexibility

Included in: The Self Blueprint ($1,197) · Live Cohort ($4,500)

4
Values

Values

Finding the compass. What genuinely matters — and why it changes everything.

Before you can design a new story, you need to know what genuinely matters to you. Not what should matter — not what your family, your industry, or your culture assigned to you. What actually, at-your-core, matters.

In ACT, values are not goals. They are directions of travel — ongoing, living commitments about how you want to show up. And they are the anchor that makes your new story hold. Without Stage 4, everything designed in Stage 6 is built on sand. With it, the new story has roots.

This is the pivot point of the entire programme. Everything in Stages 5 through 8 is built on what you discover here.

Values Exercise ALife Domains — rating current vs desired across ten key life domains
Values Exercise BExtracting Your Core Values — why-drilling to bedrock values
Values Exercise CValues in Action — what each value looks like as specific daily behaviour
Values Exercise DAnchoring Values to New I Ams — building the root system for the new story
ACT Life CompassValues ClarificationValues in Action

Included in: The Self Blueprint ($1,197) · Live Cohort ($4,500)

5
Release

Release

The most important stage in the programme. Feel it. Process it. Let it go.

Right about here is where all the emotions start showing up. Guilt. Fear. Shame. Blame. The victim mindset. That’s okay — it is completely normal. You built your current life with no idea how your Concept of Self was being created. If you didn’t know then — how can you be to blame?

You cannot think your way through this stage. You feel through it. The HeartMath tools come fully into play here — not as a supplement, but as the embodied mechanism through which intellectual understanding becomes genuine release. Felt safety first. Always.

The gold is in the cave. You have to go in to find it. And once you do, the weight that lifts is extraordinary.

Exercise 12Analysing Your Concept of Self — the complete inventory before you begin letting go
HeartMath Tools Active in Stage 5

Heart-Focused Breathing · Inner Ease · Finding Wisdom in Emotional Pain · Letting Go · Self-Compassion Break

HeartMath CoherenceEmotional ReleasePolyvagal Safety

Included in: The Self Blueprint ($1,197) · Live Cohort ($4,500)

6
Design

Design

Creating the new story. Building the life you’re choosing to live.

This is my favourite part of the whole programme. I can remember when I was going through the creation of my new life — my mind running wild with dreams and desires, the vision for the future and the person I really wanted to become. It was so energising. I dared to dream, did the work, and today I am living that life. I want the same for you.

Because you’ve done the inner work — surfaced your Concept of Self, understood your Story, found your values, and released what doesn’t serve the life you want — what you design here is genuinely yours. Values-anchored. Felt. Real.

Enjoy every second of this stage. You have earned it.

Exercise 13Future I Am Statements + Evaluations — values-anchored, the I Ams of who you’re becoming
Exercise 14Dreamscaping Your New Story — the full narrative of the life you’re choosing to live
DreamscapingIdentity DesignNew Story Writing

Included in: The Self Blueprint ($1,197) · Live Cohort ($4,500)

7
Implementation

Implementation

Translating the new story into daily life. The system that makes it hold.

You’ve got the new story. Now we work out how to actually live it. This is where a lot of personal development falls over — people get inspired, write the vision, feel the shift, and then six weeks later nothing has changed. Stage 7 makes sure that’s not you.

Insight alone doesn’t change behaviour. The old neural pathways are still there — still fast, still well-worn. Stage 7 gives you the Choice Point framework, a habit design system built for low motivation, a four-step Relapse Protocol, and a daily practice structure — morning, midday, evening — that makes all of it sustainable.

You don’t finish Stage 7. You inhabit it. Every day is Stage 7.

Exercise 15Deep Diving Into Your New Life — old patterns vs new ones, side by side
Exercise 16Rating Your New Life List — prioritising by impact and ease
Exercise 17Mapping Your New Habits — the impact vs ease grid for sequencing
The Daily Practice Structure

Morning I Am rehearsal in HeartMath coherence · Midday reset · Evening Gratitude + Heart Lock-In. Less than 20 minutes. Every day. The neuroplastic investment that makes everything else hold.

Choice PointHabit DesignDaily PracticeRelapse Protocol

Included in: The Self Blueprint ($1,197) · Live Cohort ($4,500)

8
Mastery

Mastery

Personal Mastery and Living the New Story. Not a finish line.

By now you should be buzzing. This is not a finish line. It’s the beginning of a way of living — where intention becomes natural, where the gap between who you are and who you want to be becomes something you work with daily rather than something that weighs on you silently.

Mastery is not a destination. It’s a commitment to a direction — made daily, renewed in every choice point. Not perfectly. Not without setbacks. But consistently, and with increasing grace.

The Mastery Reflection looks back across all eight stages — consolidating what was discovered, integrating what was released, and grounding what was designed. Then it sets the intention for the ongoing practice that makes it all real and lasting.

Mastery ReflectionLooking back across all eight stages — what shifted, what surprised, what you see differently now
Mastery ReflectionDaily PracticeNeuroplasticity

Included in: The Self Blueprint ($1,197) · Live Cohort ($4,500)

The science beneath the work

HeartMath is not a metaphor.
It is a measurable physiological state.

Forty years of research from the HeartMath Institute has established a clear relationship between heart rhythm coherence and cognitive function, emotional regulation, and behavioural change. When you are in coherence — heart, mind and nervous system aligned — your capacity for clear decisions, intuition, and sustained new behaviour increases measurably.

The HeartMath tools are not added to The Self Blueprint as a supplement. They are the embodied mechanism that makes the intellectual work land in the body — and stay there. Andy Fox is a certified HeartMath Trainer and Coach.

Heart Focused Breathing

Shifts the nervous system from stress response to coherent state. The foundation practice — attention in the heart, breath at 5–6 seconds in and out.

Inner Ease Technique

Creates the internal space — the choice point — between stimulus and response. The practice that makes conscious decision-making physiologically possible.

Finding Wisdom in Emotional Pain

A guided embodied process for meeting emotional difficulty directly and extracting the insight it carries, rather than suppressing or venting it.

Learning How to Let Go

Sitting with feeling until it passes. The practice that dissolves fused emotional states rather than reinforcing them through resistance.

Diffusion of Thought

Creating space between you and your thoughts. Observing them as passing phenomena rather than identifying with them as truth.

Coherence

"Coherence is the state where heart, mind and emotions are in energetic alignment and cooperation."

HeartMath Institute
40+ Years Research HeartMath Certified Evidence Based
Journey Two — Coming Soon

The Life Blueprint.
Your turn to design it.

Once the inner work of The Self Blueprint is complete — once you know who you actually are, have released what was never yours, and have consciously chosen your new identity — a question naturally emerges.

Now what does my life actually look like?

The Life Blueprint is the answer. Eight stages of conscious life design — taking the redesigned self through to vision, values, strategy and a daily life lived entirely on your own terms. This is Conscious Life Design in practice.

It is not available yet. But it is coming. Register below to be first to know — and first to be invited.

Register your interest and be first to hear when The Life Blueprint opens.

No spam. One email when it opens. That's it.
The Eight Stages — Preview
1
Foundationn
The first honest look at the identity running on autopilot.
2
Awareness
How your beliefs became a system. How that system became a life.
3
Clarity
The theory that ties everything together. The second big wow moment.
4
Values
Finding your compass. What genuinely matters — and why it changes everything.
5
Release
The most important stage. Feel it. Process it. Let it go.
6
Design
Creating your new story. Building the life you’re choosing to live.
7
Implementation
Translating the new story into daily behaviour. The system that makes it hold.
8
Mastery
Personal Mastery and Living the New Story. Not a finish line.

Prerequisite: The Self Blueprint — Journey One

Before you begin

Common questions.

Do I need to start at Stage 1?+
Yes. The stages are sequential by design. Each creates the specific conditions the next one requires. The inner work of Stage 4 placed on top of an unexamined Stage 1 Concept of Self will not hold. This is the honest truth — and the most important thing to understand before beginning.
How long does The Self Blueprint take?+
The self-paced programme allows you to move at your own pace. Stages 1–3 typically take 2–4 weeks for someone working through them seriously. The full eight-stage Self Blueprint is designed to be completed over 2–3 months. The Live Cohort covers all eight stages over 12 structured weeks with Andy directly.
How is this different from therapy or traditional coaching?+
Therapy primarily addresses mental health, trauma processing and clinical diagnosis. Coaching typically works at the level of goals and accountability. The Self Blueprint works at the level of identity — the Concept of Self and the belief system operating beneath conscious awareness. It is not a clinical intervention. It is a structured methodology for conscious identity redesign, grounded in HeartMath science.
I've tried personal development before and it didn't stick. Why would this be different?+
Previous attempts most likely worked at the surface — the conscious mind — while the subconscious patterns beneath remained untouched. You changed your thinking without changing the operating system generating the thoughts. The Self Blueprint is designed specifically to address this. The work happens at the level where the patterns actually live — and the HeartMath practices provide the embodied anchor that makes the shift permanent rather than temporary.
Do I need to complete Journey One before The Life Blueprint?+
Yes — and this is not a marketing structure, it is a developmental one. Designing a life from an unconscious Concept of Self simply reproduces the same patterns in a new form. The inner work of The Self Blueprint creates the foundation The Life Blueprint requires. This is the architecture of how change actually works.
Is there a guarantee?+
Yes. All paid offerings include a 30-day money-back guarantee. If you complete Stage 1 and the work is not what you needed, you receive a full refund — no questions asked. Andy is that confident in what Stage 1 alone delivers.
Your first step

Begin with
The Self Blueprint.

Start with the free masterclass — the framework introduced, HeartMath coherence, ACT and Mindfulness all experienced in your own body. Then decide.

Begin Free — Join the Masterclass Enrol in The Self Blueprint — $1,197