"Every journey toward an intentional life begins with a single step."
Explore Shop →Two journeys. One complete arc. From asleep to intentional.
Not a curriculum. A developmental sequence, each stage creating the precise conditions the next one requires.
Everyone who comes to Living with Intention arrives carrying a Concept of Self they didn't consciously choose. A story built from inherited beliefs, unconscious patterns, and meaning made from experience, without any awareness that it was happening. That story has been running their life.
The Self Blueprint addresses this directly. Before you can design a life worth living, you need to understand the self that will be living it. This is the inner work. The deconstruction. The foundation. Everything else is built on top of it.
The Life Blueprint is what becomes possible once that foundation is solid. Conscious vision. Designed values. A life not defaulted into, but chosen. That is Journey Two. And it is coming.
Understand, deconstruct and consciously redesign the self that has been running your life. Eight stages of inner work, built on Andy's original Who Am I method and grounded in more than 30 years of HeartMath research, with a suite of embodied practices you carry for life.
Foundation · Awareness · Clarity · Values · Release · Design · Implementation · Mastery
Design and build the life your redesigned self is ready to live. Conscious life design that takes the foundation built in Journey One and translates it into vision, values, strategy and a daily life lived on your own terms.
Values as Foundation · Vision and Life Design · Identity in the World · Strategy and Decisions · Momentum and Action · Relationships and Environment · Integration and Mastery
Each stage is a distinct piece of developmental work, and each creates the specific conditions the next requires. The sequence is not arbitrary. It is the architecture of how human beings actually change.
The first honest look at the identity running on autopilot.
Most people have never consciously observed themselves. They've reacted, responded, performed, but never stopped to look at the operating system beneath it all. Stage 1 is that first look.
Through the I Am Statements and I Am Evaluations process, you surface the exact language your subconscious has been using to define you. These are more than words. They are the architecture of your Concept of Self: the lens through which you have been experiencing everything.
This is the cornerstone of the entire programme. Without it, every stage that follows has nothing to build on.
Included in The First Step ($297), The Self Blueprint ($1,197) and the Live Cohort ($4,500).
How your I Ams became a belief system. How that belief system became your life.
Your I Am Statements didn't exist in isolation. They connected. They formed narratives. Those narratives became your Story: the account you carry of who you are, what happened to you, and what is possible for you.
Stage 2 makes this process visible. You write your story, fact-check it by separating what actually happened from the meaning you layered on top, and then rewrite it using the exact same facts. The lights come on.
When you see that the same facts can tell two completely different stories, something shifts that cannot be undone. The story was never the truth. It was always an interpretation.
Included in The First Step ($297), The Self Blueprint ($1,197) and the Live Cohort ($4,500).
The Thought to Identity chain.
Stage 3 is where the intellectual framework catches up with the experiential work. The model: Thoughts → Feelings → Experiences → Habits → Traits → Personality → Identity. You've been living this chain. Now you can see it.
The connection between your thoughts, feelings, habits and identity becomes undeniable. You understand fused beliefs, where the same trigger always produces the same automatic response, and the mental flexibility that makes real conscious choice possible.
And here is the liberating part: the same process works in reverse. New thoughts, consistently held, build a new identity. This is the neuroscience behind everything that follows.
Included in The First Step ($297), The Self Blueprint ($1,197) and the Live Cohort ($4,500).
Finding the compass. What genuinely matters, and why it changes everything.
Before you can design a new story, you need to know what genuinely matters to you. Not what should matter. Not what your family, your industry or your culture assigned to you. What actually, at your core, matters.
In ACT, values are not goals. They are directions of travel: ongoing, living commitments about how you want to show up. And they are the anchor that makes your new story hold. Without Stage 4, everything designed in Stage 6 is built on sand. With it, the new story has roots.
This is the pivot point of the entire programme. Everything in Stages 5 to 8 is built on what you discover here.
Included in The Self Blueprint ($1,197) and the Live Cohort ($4,500).
The most important stage in the programme. Feel it. Process it. Let it go.
Right about here is where all the emotions start showing up. Guilt. Fear. Shame. Blame. The victim mindset. That's okay. It is completely normal. You built your current life with no idea how your Concept of Self was being created. If you didn't know then, how can you be to blame?
You cannot think your way through this stage. You feel through it. The HeartMath tools come fully into play here, not as a supplement, but as the embodied mechanism through which intellectual understanding becomes real release. Felt safety first. Always.
The gold is in the cave. You have to go in to find it. And once you do, the weight that lifts is extraordinary.
Included in The Self Blueprint ($1,197) and the Live Cohort ($4,500).
Creating the new story. Building the life you're choosing to live.
This is my favourite part of the whole programme. I can remember going through the creation of my new life: my mind running wild with dreams and desires, the vision for the future and the person I really wanted to become. It was so energising. I dared to dream, did the work, and today I am living that life. I want the same for you.
Because you've done the inner work (surfaced your Concept of Self, understood your Story, found your values, and released what doesn't serve the life you want), what you design here is genuinely yours. Values-anchored. Felt. Real.
Enjoy every second of this stage. You have earned it.
Included in The Self Blueprint ($1,197) and the Live Cohort ($4,500).
Translating the new story into daily life. The system that makes it hold.
You've got the new story. Now we work out how to actually live it. This is where a lot of personal development falls over. People get inspired, write the vision, feel the shift, and six weeks later nothing has changed. Stage 7 makes sure that's not you.
Insight alone doesn't change behaviour. The old neural pathways are still there, still fast, still well-worn. Stage 7 gives you the Choice Point framework, a habit design system built for low motivation, a four-step Relapse Protocol, and a daily practice structure (morning, midday, evening) that makes all of it sustainable.
You don't finish Stage 7. You inhabit it. Every day is Stage 7.
Included in The Self Blueprint ($1,197) and the Live Cohort ($4,500). Read more: Mindfulness for Behaviour Change
Personal Mastery and Living the New Story. Not a finish line.
By now you should be buzzing. This is not a finish line. It's the beginning of a way of living, where intention becomes natural, and where the gap between who you are and who you want to be becomes something you work with daily rather than something that weighs on you silently.
Mastery is not a destination. It's a commitment to a direction, made daily and renewed at every choice point. Not perfectly. Not without setbacks. But consistently, and with increasing grace.
The Mastery Reflection looks back across all eight stages, consolidating what was discovered, integrating what was released, and grounding what was designed. Then it sets the intention for the ongoing practice that makes it all real and lasting.
Included in The Self Blueprint ($1,197) and the Live Cohort ($4,500).
More than 30 years of research from the HeartMath Institute links heart rhythm coherence with cognitive function, emotional regulation and behaviour change. In coherence, with heart, mind and nervous system in sync, it becomes easier to make clear decisions, access intuition and sustain new behaviour.
The HeartMath tools are not added to The Self Blueprint as a supplement. They are the embodied mechanism that makes the intellectual work land in the body, and stay there. Andy Fox is a HeartMath Certified Trainer and Coach.
Shifts the nervous system from stress response to a coherent state. The foundation practice: attention in the heart, breathing about 5 to 6 seconds in and 5 to 6 seconds out.
Creates internal space, the choice point, between stimulus and response. The practice that makes conscious decision-making physiologically possible.
A guided embodied process for meeting emotional difficulty directly and drawing out the insight it carries, rather than suppressing or venting it.
Sitting with a feeling until it passes. The practice that loosens fused emotional states rather than reinforcing them through resistance.
Creating space between you and your thoughts. Observing them as passing events rather than identifying with them as truth.
Coherence is the state where heart, mind and emotions are in energetic alignment and cooperation. (HeartMath Institute)
Learn more about intentional living.
Once the inner work of The Self Blueprint is complete (once you know who you actually are, have released what was never yours, and have consciously chosen your new identity), a question naturally comes up.
Now what does my life actually look like?
The Life Blueprint is the answer. Conscious life design that takes the redesigned self through to vision, values, strategy and a daily life lived on your own terms.
Prerequisite: The Self Blueprint (Journey One). It isn't available yet, but it is coming. Register your interest to be first to know, and first to be invited.
Register your interest and you'll hear as soon as The Life Blueprint opens.
Yes. The stages are sequential by design. Each creates the specific conditions the next one requires. The work of Stage 4 placed on top of an unexamined Stage 1 Concept of Self will not hold. This is the honest truth, and the most important thing to understand before beginning.
The self-paced programme lets you move at your own pace. Stages 1 to 3 typically take 2 to 4 weeks for someone working through them seriously. The full eight-stage Self Blueprint is designed to be completed over 2 to 3 months. The Live Cohort covers all eight stages over 12 structured weeks with Andy directly.
Therapy primarily addresses mental health, trauma processing and clinical diagnosis. Coaching typically works at the level of goals and accountability. The Self Blueprint works at the level of identity: the Concept of Self and the belief system operating beneath conscious awareness. It is not a clinical intervention. It is a structured method for conscious identity redesign, grounded in HeartMath science, ACT and mindfulness.
Previous attempts most likely worked at the surface, the conscious mind, while the subconscious patterns beneath stayed untouched. You changed your thinking without changing the operating system generating the thoughts. The Self Blueprint is designed to address this. The work happens at the level where the patterns actually live, and the HeartMath practices give you an embodied anchor that helps the shift last.
Yes, and this is a developmental structure, not a marketing one. Designing a life from an unconscious Concept of Self reproduces the same patterns in a new form. The inner work of The Self Blueprint creates the foundation The Life Blueprint requires.
Yes. All paid programmes include a 30-day money-back guarantee. If you complete Stage 1 and the work is not what you needed, you receive a full refund, no questions asked.
Start with the free masterclass: the framework introduced, and HeartMath coherence, ACT and mindfulness experienced in your own body. Then decide.