"Every journey toward an intentional life begins with a single step."
Browse the Shop →This is the cornerstone of the whole programme. You will get a clear idea of what your Concept of Self is — and how it has been controlling your life.
This is where the whole thing starts. And here’s why it pays to learn from someone who has been through this process before — I know exactly where you’re going to get stuck. Knowing that is going to save you a lot of time, frustration and stress working it out alone.
We start at the core of all your challenges: your Concept of Self. How you created it. And the three levels that control the way your life unfolds.
Most people have never consciously observed themselves. They’ve reacted, responded, performed — but never truly stopped to look at the operating system running underneath it all. Foundation is that first look. It’s not always comfortable. But it is absolutely necessary. And the gold lies in the places you’re not yet prepared to go.
"This is the cornerstone of the whole programme. You will get a clear idea of what your Concept of Self is — and how it has been controlling your life."
Relational Frame Theory (Hayes, Barnes-Holmes & Roche, 2001) explains that our I Am Statements are not isolated thoughts — they form interconnected webs of meaning, each one reinforcing the next. The I Am Statements you carry became fused with your sense of self so gradually you never noticed it happening. That’s exactly what Foundation makes visible.